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Number of stores

Ackermans 394, Jay Jays 62

Product range Clothing, footwear and household textiles
Managing director  Sean Cardinaal
Number of staff  5 091
Average store size 764 m²
Target market  Mass middle market

Ackermans is a value retailer selling everyday contemporary casual wear at best prices. It offers an exciting range of coordinated mainstream fashion in clothing, footwear, homeware and accessories that appeals to the mass middle market of value-seeking consumers. These are mostly women with children wanting to give their families the very best within their means.

Ackermans' success story began in 1916 when Gus Ackerman opened the very first store in Wynberg, Cape Town, setting a benchmark for competitve prices that few could match. Today, with outlets across Southern Africa, including Namibia, Lesotho, Swaziland and Botswana, the business continues to go from strength to strength.

Ackermans' proud heritage was built by focusing on the things that matter most to its customers; namely affordability, fashion and durability.

By enhancing the product offering and assortment, as well as improving the layout of stores, Ackermans now offers a modern, convenient shopping experience, created to exceed customers' expectations.

Jay Jays is the hottest and most exciting youth alternative to hit South Africa. It is a fast-fashion business offering the latest street looks at the best price. Originating in Australia and with stores throughout New Zealand, Jay Jays opened their first outlet in South Africa in April 2006 and now has 62 stores nationally. The target market is high-school and university shoppers who don't want to blow their budget.

Ackermans serves most South African urban centres through its national chain of almost 400 stores. These are in easily accessible locations in terms of public transport and the proximity of other essential shopping and customer services. There are 17 stores in Namibia, 9 in Botswana and two each in Lesotho and Swaziland.

Where to contact us
Tenacity call centre: 0860 900 1000
E-mail: info@ackermans.co.za

For further information visit www.ackermans.co.za
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