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BEST & LESS


Number of stores

197

Product range Clothing, footwear and household textiles
Managing Director Holly Kramer
Number of staff  2 164
Average store size 873 m²
Target market  Savvy and on-trend Australian families

Best & Less opened its first store in Parramatta in 1965. It was still a family-owned business when Pepkor acquired it in 1998. The takeover marked the start of a strong growth phase for the chain which doubled in size within seven years. This rate of growth is continuing. Not only are new stores being opened but existing stores are renovated extensively on a cyclical basis to ensure a consistent quality ambience throughout the chain.

The chain's stores are positioned as mini-majors focused on the clothing. They are trade mainly in conveniently located shopping centres and offer an extensive range of well priced, good quality and on-trend clothing and footwear for the whole family.

For further information visit www.bestandless.com.au

 
 
   
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