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BEST & LESS


Number of stores

205

Product range Clothing, footwear and household textiles
Managing Director Holly Kramer
Number of staff  2 363
Average store size 860 m²
Target market  Lower to middle-income consumers

Background
Best & Less opened its first store in Parramatta in 1965. It was still a family-owned business when Pepkor acquired it in 1998. The takeover marked the start of a strong growth phase for the chain which doubled in size within seven years. This rate of growth is continuing. Not only were new stores being opened but existing stores were also renovated extensively to ensure a consistent quality of ambience throughout the chain. Operating initially mainly on South East Australia, Best & Less has in recent years grown strongly in West Australia which remains the area with the biggest growth potential for the immediate future.

Positioning
The chain's large stores, situated mainly in conveniently located shopping centres, offer extensive ranges of clothing and footwear for the whole family. It also stocks a wide variety of household textile products. Its objective is to provide consumers with the best possible shopping experience. To this end it strives to offer the highest possible quality at the most competitive prices in an attractive and pleasing environment. It sells a wide range of hugely popular brands such as Mango, Bonds, Rio, Antz Pantz and Slazenger. Its buyers travel the world on a regular basis in an effort to improve the chain's product ranges while a quality assurance laboratory was established in China, a major supplier of merchandise to the chain.

Where to contact us
Telephone: +61 (0)2 9561 3400 General enquiries
Telephone: +61 (0)2 9561 3529 Buying department (General)
Telephone: +61 (0)2 9561 3441 Buying department (Babywear/Toddlers)
Telephone: +61 (0)2 9561 3468 Buying department (Adult/Teen Apparel)
Telephone: +61 (0)2 9561 3579 Buying department (Homewares/Footwear)
Telephone: +61 (0)2 9561 3487 General Marketing
Telephone: +61 (0)2 9561 3502 Human Resources
E-mail: feedback@bestandless.com.au

For further information visit www.bestandless.com.au
 
 
   
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