DIGITAL MEDIA SPECIALIST

Pepkor Corporate Centre

Permanent
Cape Town
Posted 7 months ago

PURPOSE: 

The role will be responsible for implementation, execution and optimisation of campaigns in order to deliver against clearly defined goals. 

KEY RESULTS AREAS: 

  • Execute Paid Media campaigns, primarily in Google Marketing suite (encompassing Paid Search and Programmatic Display) and on Facebook 
  • Manage the campaigns to deliver ROI to the business, reporting on the same  to various stakeholders 
  • Explore and test new Ad formats and tools 
  • Report on campaign performance by providing analytical insights 
  • Work collaboratively with various stakeholders across the business 
  • Implement appropriate tags using Tag Manager, enabling the measurement of your activities 
  • Conduct A/B split and other experiments using appropriate tools, such as, Google Optimize 

KEY COMPETENCIES: 

  • Analytical 
  • Sound relationship management and ability to influence 
  • An appreciation for harnessing customer data and its diverse application in the digital environments 
  • An interest in the wider digital ecosystem and its functioning, beyond Paid Media 
  • An interest in offering superior customer experiences and seamless customer journeys 
  • Sound communication skills 
  • Excellent attention to detail 

QUALIFICATIONS, KNOWLEDGE & EXPERIENCE: 

  • BA/MA degree in marketing, digital marketing, advertising, communications or a related discipline would be an advantage 
  • Certification in Google Marketing Platform, Google Analytics and Facebook Blueprint would be an advantage 
  • 3-5 years’ experience in running large scale campaigns and managing large budgets 
  • Experience working with Google and Facebook Analytics 

CLOSING DATE: 31 May 2022 

If you are interested in the above position and meet the requirements as indicated above, please submit your CV via e-mail to: careers@pepkor.co.za 

By submitting your application, you are giving Pepkor implicit consent to the storage and processing of your personal information.

If you do not hear from us within 4 weeks of the closing date of this position, please regard your application as being unsuccessful.

Pepkor strives for equal opportunity in terms of its employment equity guidelines.

 

Job Features

Job CategoryDigital

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