Value for money for yourself, your family and your home

Ailton Caseli opened the first store in Cuiaba in 1978, and today the Caselli sons are still part of this business, continuing the dream their father started.

Avenida is now one of the ten largest retail chains in Brazil and has 141 stores across two brands: Lojas Avenida, which offers clothing, footwear and homeware, and Giovanna Calçados, a footwear store.

The Avenida Offering

At Avenida, customers can find everything for themselves and their families. Their range and leading value-for-money price points appeal to the middle to low income consumers in Brazil. The Avenida stores are modern, spacious and well positioned in key locations in the midwest and northern regions of the country. The Avenida store card enables customers to have access to clothing, footwear and homeware for their families.


Avenida believes in people, and through its people the brand achieves the best results. Their values of simplicity, respect and humility is evident in the business, and they believe their success is driven by their strong customer focus.