John Craig is a men’s fashion destination store with a 70-year heritage and a reputation for quality products. The brand caters to customers seeking style, exceptional product quality and value for money.
There’s something different about them
The John Craig Offering
John Craig’s modern and relevant fashion offering is underpinned by a value price point strategy that ranges from everyday ‘good’ prices to select, high-end products. Having originally serviced mature customers with a conservative approach to style, in recent years the brand has evolved to meet the needs of younger customers.
John Craig sells its own in-house brand, Muratti, which has been specifically designed for the John Craig customer. John Craig is also the largest retail stockist of Polo in South Africa.
Culture and Values
The John Craig brand is differentiated by quality products and an ongoing commitment to connect personally with customers.
Internally and externally, the John Craig culture centres on people, passion, trust and commitment.