A town is not a town without a PEP

PEP opened its first store in 1965 in De Aar, in the Northern Cape. Over the next 55 years, the PEP brand became a firm part of South Africa’s history and culture. Today there is a PEP in virtually every town in South Africa.

With more than 2 600 PEP, PEP HOME and PEP CELL stores, PEP is the biggest single-brand retailer in Africa.

PEP makes it possible for their customers to look and feel good. In addition to clothing and footwear, it offers:

  • homeware
  • cellular and airtime
  • fast-moving consumer goods
  • value-added services, including:
    • pay-TV decoders
    • bill payments (such as DStv)
    • Flash tokens
    • 1ForYou vouchers
    • cross-border and local money transfers
    • PAXI parcel delivery service
    • cash-backs
    • Capfin loan applications
    • funeral insurance

PEP people are known as Dynamos and are famous for greeting each other with a high five. This is no accident – it stems from PEP’s unique Sikhula KunYe (growing together) culture, which unites everyone who works at the business – regardless of age, gender or job function – and makes PEP one of the most exciting companies to work for in southern Africa.

The vibrant PEP company culture is famous throughout southern Africa and other African countries. The brand was recently rated – again – as one of the top inspiring business cultures in the world (Barrett Culture Survey, 2017).

PEP believes in giving back to the local communities it serves and its flagship CSI project is the PEP Academy. There are 27 PEP Academies operating within existing schools across four provinces, helping to build a stronger early learning foundation for more than 4 500 grade 4 and 5 learners. Since 2008, PEP Academy has assisted approximately 28 000 learners and hundreds of teachers and school managers.  

To further enhance PEP’s focus on education, it has partnered with Thandulwazi, a programme of the St Stithians Foundation. This initiative will extend its teacher development programme to the Limpopo province, offering approximately 200 teachers early childhood education support and training in the Modimolle area.

PEP at a glance

  • PEP sells approximately 690 million products per year
  • PEP conducts more than 300 million customer transactions per year
  • PEP employs approximately 16 800 people

PEP customers are budget-conscious and make purchase decisions that allow their families to live with dignity and pride. PEP aims to be the friendliest and most trusted retailer for this market, offering wanted products and services at the lowest possible prices.

In addition to its core product range, PEP continues to evolve to meet changing consumer needs. PEP HOME has opened up market access to value-for-money homeware, while PEP CELL ensures that customers are able to stay up to date with communications technologies – on budget, of course. The PAXI parcel distribution service creates a valuable in-store addition to the overall PEP experience. It offers the lowest price for sending a parcel from one PEP store to another. This also gives shoppers the chance to save time and money.


The PAXI parcel distribution service is available in more than 2 800 locations and distributes approximately 4.9 million parcels per year.