A town is not a town without a PEP

PEP opened its first store in 1965 in De Aar, in the Northern Cape. Over the next 54 years, the PEP brand became a firm part of South Africa’s history and culture. Today there is a PEP in virtually every town in South Africa.

With more than 2 200 PEP, PEPhome and PEPcell stores, PEP is the biggest single-brand retailer in Africa.

PEP makes it possible for their customers to look and feel good. In addition to clothing and footwear, it offers:

  • homeware
  • FMCG
  • cellular and airtime products
  • value-added services, including:
    • cash-backs
    • Capfin loans
    • funeral insurance
    • local and international money transfers
    • selected bill payments
    • FLASH tokens
    • PAXI parcel service

PEP people are known as Dynamos and are famous for greeting each other with a high five. This is no accident – it stems from PEP’s unique Sikhula KunYe (growing together) culture, which unites everyone who works at the business – regardless of age, gender or job function – and makes PEP one of the most exciting companies to work for in southern Africa.

The vibrant PEP company culture is famous throughout southern Africa and other African countries. The brand was recently rated – again – as one of the top inspiring business cultures in the world (Barrett Culture Survey, 2017).

PEP believes in giving back to the local communities it serves and its flagship CSI project is the PEP Academy. There are 25 PEP Academies operating within existing schools across four provinces, helping to build a stronger early learning foundation for more than 4 000 grade 4 and 5 learners. From 2008 to 2019, PEP Academy has assisted approximately 18 500 learners and hundreds of teachers and school managers.  

To further enhance PEP’s focus on education, it has partnered with Thandulwazi, a programme of the St Stithians Foundation. This initiative will extend its teacher development programme to the Limpopo province, offering approximately 200 teachers early childhood education support and training in the Modimolle area.

PEP at a glance

  • PEP sends more than 750 million products to over 2 200 retail stores
  • PEP sells over 200 million airtime vouchers a year – nearly 1 100 vouchers every minute (and 19 every second) during store opening hours
  • PEP sells 55% of all school wear in South Africa

PEP customers are budget-conscious and make purchase decisions that allow their families to live with dignity and pride. PEP aims to be the friendliest and most trusted retailer for this market, offering wanted products and services at the lowest possible prices.

In addition to its core product range, PEP continues to evolve to meet changing consumer needs. PEPhome has opened up market access to value-for-money homeware, while PEPcell ensures that customers are able to stay up to date with communications technologies – on budget, of course. The new PAXI parcel service creates a valuable in-store addition to the overall PEP experience. It offers the lowest price for sending a parcel from one PEP store to another. This also gives shoppers the chance to save time and money.


Dealz is the latest addition to the PEP business and offers a variety of sought-after brands and quality products at surprisingly low prices in the FMCG, toys, general merchandise, homeware and technology product categories.