The value we create as a group is linked to the value we create for our stakeholders through our business activities and relationships with stakeholders. We understand our role as a responsible corporate citizen and therefore our approach to building better business is the foundation of our approach to sustainability. We believe doing good for our customers is good business.

We are critically aware of the environment in which our customers and communities live and work. We recognise that we have an imperative role to play in pursuit of achieving our purpose, not only from a business perspective, but also in a supporting role. The majority of the customers we serve are in the lower SEM*, mass-market segment. This makes our responsibility more significant with a continuous focus on our social impact and operational efficiencies.

In the past few years we have, however, been more deliberate to develop a formalised environmental approach that aligns our reputation as a good corporate citizen with directly addressing climate change.

To build a better business, we are integrating a long-term sustainability vision across our operating businesses and will further embed our sustainability initiatives that aim to protect, create and enable environmental, social and economic value.

We follow an integrated approach whereby the work done in the seven pillars of building better business is used to enhance and support other areas like B-BBEE and managing our carbon footprint. Our approach is that the ESG pillars of sustainability, together, must create and preserve value for stakeholders, including economic value in the short, medium and long term.

* Social economic measure (previously LSM)